A DSA in Ahmedabad works personal and business loans for six banks and two NBFCs with eight callers, two file executives and one owner. Leads come from Facebook and Google campaigns, an aggregator portal, bank referral drives and past customers, around 150 a day in a good month.
Before Telecalling Software, the campaign leads were downloaded as a CSV every evening and split by hand the next morning, so an enquiry made at 10 am was called at 11 the next day. Borrowers apply to several DSAs at once, and the late caller lost the file. With the campaign sheet connected as a source, a new row now reaches a caller within minutes and the first call happens inside the hour.
Each call ends with a stage and the fields a lender will ask for: loan type, amount, income, employment type and CIBIL band. The document checklist for that loan type goes to the borrower on WhatsApp by itself when the stage turns Eligible, which ended the copy-paste of the same list from a notes app.
The owner stopped counting calls. The dashboard shows files logged in, sanctioned and disbursed per caller and per lender, and the Rejected list with reasons, which is how the team learned one NBFC was rejecting nearly every self-employed profile and stopped sending them there.